If you only do things where you know the answer in advance, your company goes away.
JEFF BEZOZObsess about customers, not competitors.
More Jeff Bezos Quotes
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Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.
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I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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Cleverness is a gift, kindness is a choice.
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Go to bed early and wake up early. The morning hours are good.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
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Advertising is the price you pay for unremakable thinking.
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Your brand is what other people say about you when you’re not in the room.
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I’m going to go do this crazy thing. I’m going to start this company selling books online.
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What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
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Entrepreneurs must be willing to be misunderstood for long periods of time.
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The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
JEFF BEZOZ