We are our choices. Build yourself a great story.
JEFF BEZOZEverything you are comes from your choices.
More Jeff Bezos Quotes
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The great thing about fact-based decisions is that they overrule the hierarchy.
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Position yourself with something that captures your curiosity, something that you’re missionary about.
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If you can’t feed a team with two pizzas, it’s too large.
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It’s hard to find things that won’t sell online.
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I don’t want to use my creative energy on somebody else’s user interface.
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Above all else, align with customers. Win when they win. Win only when they win.
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Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
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There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
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Cultures aren’t so much planned as they evolve from that early set of people.
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Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
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Your brand is what other people say about you when you’re not in the room.
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E-mail has some magical ability to turn off the politeness gene in a human being.
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If you think about the long term then you can really make good life decisions that you won’t regret later.
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Every new thing creates two new questions and two new opportunities.
JEFF BEZOZ