The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
JEFF BEZOZYou know, we love stories and we love narrative; we love to get lost in an author’s world.
More Jeff Bezos Quotes
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
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Go to bed early and wake up early. The morning hours are good.
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I don’t buy stocks, I make stocks.
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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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If you only do things where you know the answer in advance, your company goes away.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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My view is there’s no bad time to innovate.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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The human brain is an incredible pattern-matching machine.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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We change our tools and then our tools change us.
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Teachers, who are really good create that environment where you can be very satisfied by the process of learning.
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Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.
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If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
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Our point of view is we will sell more if we help people make purchasing decisions.
JEFF BEZOZ