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Focusing on the customer makes a company more resilient.

Jeff Bezos

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
JEFF BEZOS

Business Customer Ideas Invention Patience Reason Stuck Success
You don’t want to negotiate the price of simple things you buy every day.
JEFF BEZOZ

Business Buy Customer Negotiate Price
It’s hard to find things that won’t sell online.
JEFF BEZOZ

Ecommerce Internet Shopping
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
JEFF BEZOZ

Business Customer Internet Physical World
If we think long term, we can accomplish things that we couldn’t otherwise accomplish.
JEFF BEZOZ

Accomplishment Business Thinking
The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
JEFF BEZOZ

Book Creation Narrative People
Every new thing creates two new questions and two new opportunities.
JEFF BEZOZ

Business Creation Opportunity
What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
JEFF BEZOS

Against Business Change Complain Future Strategy World
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
JEFF BEZOZ

Business Customer Experience Guest Invitation Party
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
JEFF BEZOZ

Business Customer Eventually Forever Irrelevant Need Young
Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.
JEFF BEZOZ

Decision Energy Inspirational Life Time
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
JEFF BEZOZ

Business Charge Company Strategy
People who are right most of the time are people who change their minds often.
JEFF BEZOZ

Business Change Entrepreneur Mind People Right Success
You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
JEFF BEZOZ

Business Customer Feature Judgement Mind Simplicity
If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
JEFF BEZOS

Business Decision Leaving Opportunity Table Work
We can’t be in survival mode. We have to be in growth mode.
JEFF BEZOS

Business Growth Inspirational Success Survival

Focusing on the customer makes a company more resilient.

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Focusing on the customer makes a company more resilient.

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