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With outcome-based habits, the focus is on what you want to achieve. With identity-based habits, the focus is on who you wish to become.

James Clear

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

People get so caught up in the fact that they have limits that they rarely exert the effort required to get close to them.
JAMES CLEAR

Close Effort Limitation People Rare
Motivation is overrated, environment often matters more.
JAMES CLEAR

Environment Motivational Place
Goals are good for setting a direction, but systems are best for making progress.
JAMES CLEAR

Best Direction Goal Goodness Progress System
Be the designer of your world and not merely the consumer of it.
JAMES CLEAR

Consumption Design World Yourself
The problem with a goals-first mentality is that you’re continually putting happiness off until the next milestone.
JAMES CLEAR

Goal Happiness Mentality Problem Yourself
Becoming the best version of yourself requires you to continuously edit your beliefs, and to upgrade and expand your identity.
JAMES CLEAR

Belief Best Expand Identity Version Yourself
Until you make the unconscious conscious, it will direct your life and you will call it fate.
JAMES CLEAR

Call Conscious Direct Fate Life Yourself
When you can’t win by being better, you can win by being different.
JAMES CLEAR

Better Different Inspirational Win Yourself
In fact, the tendency for one purchase to lead to another one has a name: the Diderot Effect. The Diderot Effect states that obtaining a new possession often creates a spiral of consumption
JAMES CLEAR

Consumption Creation Fact Leadership Oneself Possession
Some people spend their entire lives waiting for the time to be right to make an improvement.
JAMES CLEAR

Change Improvement Live People Right Time Wait
How can I make it obvious? How can I make it attractive? How can I make it easy? How can I make it satisfying?
JAMES CLEAR

Attraction Easy Myself Satisfaction Work
Good habits make time your ally. Bad habits make time your enemy.
JAMES CLEAR

Enemy Friendship Goodness Habit Time Yourself
You do it because it’s who you are and it feels good to be you. The more a habit becomes part of your life, the less you need outside encouragement to follow through.
JAMES CLEAR

Encouragement Feeling Habit Need Yourself
We imitate the habits of three groups in particular: The close. The many. The powerful.
JAMES CLEAR

Group Habit Imitation Myself Particular Powerful
Habits reduce cognitive load and free up mental capacity, so you can allocate your attention to other tasks.
JAMES CLEAR

Attention Freedom Habit Load Mental Work Yourself
What do you want to stand for? What are your principles and values? Who do you wish to become?
JAMES CLEAR

Principle Stand Value Yourself

With outcome-based habits, the focus is on what you want to achieve. With identity-based habits, the focus is on who you wish to become.

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