Mock the devil, and he will flee from thee.
EDWARD DE BONOUnhappiness is best defined as the difference between our talents and our expectations.
More Edward de Bono Quotes
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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America is not just a country, it’s an idea.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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People should realize we’re jerks just like them.
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You can’t dig a different hole by digging the same one deeper.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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You cannot look in a new direction by looking harder in the same direction.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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Unhappiness is best defined as the difference between our talents and our expectations.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
EDWARD DE BONO






