Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
EDWARD DE BONOEffectiveness without values is a tool without a purpose.
More Edward de Bono Quotes
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You cannot look in a new direction by looking harder in the same direction.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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The quality of our thinking will determine the quality of our future.
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If you wait for opportunities to occur, you will be one of the crowd.
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The image that concerns most people is the reflection they see in other people’s minds.
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A memory is what is left when something happens and does not completely unhappen.
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Perception is real even when it is not reality.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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I think school is a place where thinking should be taught.
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A good design is not a democratic consensus.
EDWARD DE BONO