What the joke displays is a switch in perception. This is important in changing the way we think.
EDWARD DE BONOWhat the joke displays is a switch in perception. This is important in changing the way we think.
EDWARD DE BONOCreative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
EDWARD DE BONOIt is historical continuity that maintains most assumptions, not repeated assessment of their validity.
EDWARD DE BONOOnly the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
EDWARD DE BONODealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
EDWARD DE BONOThe concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
EDWARD DE BONOThe vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
EDWARD DE BONOTraditional thinking is all about “what is” Future thinking will also need to be about what can be.
EDWARD DE BONOThe mind can only see what it is prepared to see.
EDWARD DE BONOOn trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
EDWARD DE BONOLanguage is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
EDWARD DE BONOStudies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
EDWARD DE BONOYou hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
EDWARD DE BONOAmerica is not just a country, it’s an idea.
EDWARD DE BONOCreativity is a great motivator because it mades people interested in what they are doing.
EDWARD DE BONOSimplicity before understanding is simplistic; simplicity after understanding is simple.
EDWARD DE BONO