A memory is what is left when something happens and does not completely unhappen.
EDWARD DE BONOOn trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
More Edward de Bono Quotes
-
-
Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
EDWARD DE BONO -
The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
EDWARD DE BONO -
America is not just a country, it’s an idea.
EDWARD DE BONO -
Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
EDWARD DE BONO -
Unhappiness is best defined as the difference between our talents and our expectations.
EDWARD DE BONO -
You can analyse the past, but you have to design the future.
EDWARD DE BONO -
You cannot look in a new direction by looking harder in the same direction.
EDWARD DE BONO -
What is urgent will always take precedence over what is important.
EDWARD DE BONO -
To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
EDWARD DE BONO -
Creativity makes life more fun and more interesting.
EDWARD DE BONO -
The mind can only see what it is prepared to see.
EDWARD DE BONO -
Intelligence is something we are born with. Thinking is a skill that must be learned.
EDWARD DE BONO -
Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
EDWARD DE BONO -
The Church has its problems, but the older I get, the more comfort I find there.
EDWARD DE BONO -
The analysis of data will not by itself produce new ideas.
EDWARD DE BONO






