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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.

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Charity Hypocrisy Idea Justice Stop Trade

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

I’m a very loyal and unreliable friend.
EDWARD DE BONO

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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
EDWARD DE BONO

Analysis Believe Business Data Executive Ideas Mindset Perspective Science Wrong
Complexity means distracted effort. Simplicity means focused effort.
EDWARD DE BONO

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Creativity involves breaking out of established patterns in order to look at things in a different way.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
EDWARD DE BONO

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If you never change your mind, why have one?
EDWARD DE BONO

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There’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous.
EDWARD DE BONO

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Humor is by far the most significant activity of the human brain.
EDWARD DE BONO

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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
EDWARD DE BONO

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Argument is meant to reveal the truth, not to create it.
EDWARD DE BONO

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The analysis of data will not by itself produce new ideas.
EDWARD DE BONO

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You cannot dig a hole in a different place by digging the same hole deeper.
EDWARD DE BONO

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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
EDWARD DE BONO

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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
EDWARD DE BONO

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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
EDWARD DE BONO

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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
EDWARD DE BONO

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