Do we have the will to make poverty history?
EDWARD DE BONODealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
More Edward de Bono Quotes
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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If you never change your mind, why have one?
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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The effective thinker treats arrogance as the major sin of thinking.
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Creativity gives the possibility of some sort of achievement to everyone.
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The analysis of data will not by itself produce new ideas.
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There is no doubt that creativity is the most important human resource of all.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
EDWARD DE BONO