Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
EDWARD DE BONOMost executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
EDWARD DE BONOCreativity gives the possibility of some sort of achievement to everyone.
EDWARD DE BONOThis new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
EDWARD DE BONOThey enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
EDWARD DE BONOTo be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
EDWARD DE BONOEveryone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
EDWARD DE BONOI think school is a place where thinking should be taught.
EDWARD DE BONOOnce a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
EDWARD DE BONOIn a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
EDWARD DE BONOYou can’t dig a different hole by digging the same one deeper.
EDWARD DE BONOSimplicity before understanding is simplistic; simplicity after understanding is simple.
EDWARD DE BONOI think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
EDWARD DE BONOUnhappiness is best defined as the difference between our talents and our expectations.
EDWARD DE BONOMost people are put off science because maths is the gateway and they can’t handle it. What we should be teaching is operational maths because, in general, the maths we need to carry out science is pretty straightforward.
EDWARD DE BONOTraditional thinking is all about “what is” Future thinking will also need to be about what can be.
EDWARD DE BONOA good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
EDWARD DE BONO