Do we have the will to make poverty history?
EDWARD DE BONOIf you do not design the future, someone or something else will design it for you.
More Edward de Bono Quotes
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There is no doubt that creativity is the most important human resource of all.
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A good design is not a democratic consensus.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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Complexity means distracted effort. Simplicity means focused effort.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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Logic will never change emotion or perception.
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It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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Don’t criticise a hypothesis, come up with a better one.
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What is urgent will always take precedence over what is important.
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
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The awful thing is that you can never be aware of what you are not aware of.
EDWARD DE BONO