Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
EDWARD DE BONOIt is historical continuity that maintains most assumptions, not repeated assessment of their validity.
More Edward de Bono Quotes
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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A question is a polite way of demanding something.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
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Creativity gives the possibility of some sort of achievement to everyone.
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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A good design is not a democratic consensus.
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Don’t criticise a hypothesis, come up with a better one.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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You cannot dig a hole in a different place by digging the same hole deeper.
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Complexity means distracted effort. Simplicity means focused effort.
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Unhappiness is best defined as the difference between our talents and our expectations.
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America is not just a country, it’s an idea.
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Effectiveness without values is a tool without a purpose.
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The analysis of data will not by itself produce new ideas.
EDWARD DE BONO






