The power of a car is separate from the way the car is driven.
EDWARD DE BONOOnce a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
More Edward de Bono Quotes
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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I think school is a place where thinking should be taught.
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Creativity makes life more fun and more interesting.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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You can analyse the past, but you have to design the future.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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A good design is not a democratic consensus.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
EDWARD DE BONO