An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
EDWARD DE BONOOnce a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
More Edward de Bono Quotes
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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The need to be right all the time is the biggest bar to new ideas.
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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Effectiveness without values is a tool without a purpose.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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Happiness is for those who don’t really need it. So I can live without happiness.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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Intelligence is something we are born with. Thinking is a skill that must be learned.
EDWARD DE BONO






