Perception is real even when it is not reality.
EDWARD DE BONOHappiness is for those who don’t really need it. So I can live without happiness.
More Edward de Bono Quotes
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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Don’t criticise a hypothesis, come up with a better one.
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Mock the devil, and he will flee from thee.
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People should realize we’re jerks just like them.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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We still seek to solve conflicts with ‘judgement’ instead of designing the way forwards.
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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The need to be right all the time is the biggest bar to new ideas.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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I’m a very loyal and unreliable friend.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
EDWARD DE BONO