It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially – like inviting a man to dinner then spitting in his eye.
DAVID OGILVYNever write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
More David Ogilvy Quotes
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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Ninety-nine percent of advertising doesn’t sell much of anything.
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I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
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The best ideas come as jokes. Make your thinking as funny as possible.
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Never stop testing, and your advertising will never stop improving.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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Leaders grasp nettles.
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If it doesn’t sell, it isn’t creative.
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
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The more informative your advertising, the more persuasive it will be.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
DAVID OGILVY