Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
CHARLES DUHIGGSince the 17th century, insurance agents have been the foremost experts on risk.
More Charles Duhigg Quotes
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There’s something about it that makes other good habits easier.
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The same process that makes AA so effective-the power of a group to teach individuals how to believe-happens whenever people come together to help one another change. Belief is easier when it occurs within a community.
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Small wins are a steady application of a small advantage.
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What studies say the number one best way to start an exercise habit is to give yourself a reward that you genuinely enjoy.
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Belief is easier when it occurs within a community.
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I think I’m smart, and I know I was a good mom. But there wasn’t a lot I could point to and say, that’s why I’m special.
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The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.
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Research suggests that investment bankers are more prone to commit fraud when they feel the competitor at their heels.
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The cooperation of NASCAR – or any other system, it turns out – persists only when everyone believes he has the opportunity to win.
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For a habit to stay changed, people must believe change is possible.
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Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
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There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
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When people have a willpower failure, it’s because they haven’t anticipated a situation that’s going to come along.
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Habits are malleable throughout your entire life.
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If you dress a new something in old habits, it’s easier for the public to accept it.
CHARLES DUHIGG