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Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.

Ben Horowitz

In life, everybody faces choices between doing what’s popular, easy, and wrong vs. doing what’s lonely, difficult, and right.
BEN HOROWITZ

Decision Lonely Running
A CEO needs great intelligence and great courage. And I always found my courage was tested more.
BEN HOROWITZ

Entrepreneur Found Needs
It’s hard in daily life. It’s even harder in management because it’s the stress of the moment.
BEN HOROWITZ

Daily Life Management Stress
Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.
BEN HOROWITZ

Choice Courageous Decision
It’s pretty clear that [customers] know what their budgets are now, and what they want to spend it on.
BEN HOROWITZ

Clear Customer Want
Here’s Kanye, the great musical genius of his generation in hip hop, but, like, society really can’t even deal with him because he’s always saying something that people go, ‘Oh, I can’t believe Kanye said that. I can’t believe he did that.’
BEN HOROWITZ

Believe Musical Genius People
You’re better off being The Beatles than The Monkees, as a startup.
BEN HOROWITZ

Better Startup
As a company grows, communication becomes its biggest challenge.
BEN HOROWITZ

Challenges Communication Company
Most large mistakes in organizational design come from putting the individual ambitions of the people at the top of the organization ahead of the communication paths for the people at the bottom of the organization.
BEN HOROWITZ

Ambition Communication Mistakes
You don’t need every investor to believe that you can succeed. You only need one.
BEN HOROWITZ

Believe Inspiration Needs
Volatility and length, that’s the value on an option. 10 years on a startup stock, that’s a big valuable thing.
BEN HOROWITZ

Length Management Years
To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.
BEN HOROWITZ

Losing Succeed Technique
Breakthrough ideas usually come from guys who look like they’re hallucinating
BEN HOROWITZ

Guy Hallucinating Ideas Looks
The key to high-quality communication is trust, and its hard to trust somebody that you dont know.
BEN HOROWITZ

Communication Keys Quality
In my experience as CEO, I found that the most important decisions tested my courage far more than my intelligence.
BEN HOROWITZ

Decision Found Important
When you’re making a critical decision, you have to understand how it’s going to be interpreted from all points of view. Not just your point of view, not just the person you’re talking to, but the people that aren’t in the room. Everybody else.
BEN HOROWITZ

Critical Decisions Talking Views

Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.

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Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.

Related Topics

Popular Authors

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