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To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

Ben Horowitz

The key to high-quality communication is trust, and its hard to trust somebody that you dont know.
BEN HOROWITZ

Communication Keys Quality
Nothing motivates a great employee more than a mission that’s so important that it supersedes everyone’s personal ambition.
BEN HOROWITZ

Ambition Important Mission
Early in my career as an engineer, I’d learned that all decisions were objective until the first line of code was written. After that, all decisions were emotional.
BEN HOROWITZ

Career Decision Emotional
In my experience as CEO, I found that the most important decisions tested my courage far more than my intelligence.
BEN HOROWITZ

Decision Found Important
You’re better off being The Beatles than The Monkees, as a startup.
BEN HOROWITZ

Better Startup
Breakthrough ideas usually come from guys who look like they’re hallucinating
BEN HOROWITZ

Guy Hallucinating Ideas Looks
You can take somebody’s job, you have to take their job, but you don’t have to take their dignity.
BEN HOROWITZ

Dignity Jobs Management
Groupon looked like a very high valuation, but any investment in a great company at any stage is almost always a good investment.
BEN HOROWITZ

Great Company Investment Stage
The only thing that prepares you to run a company is running a company.
BEN HOROWITZ

Company Repair Running
One of the great things about building a tech company is the amazing people that you can hire.
BEN HOROWITZ

Building Great People Things
I think theres a lot to be said about just enjoying your work. It can be very contrived when people say their work is for the good of mankind.
BEN HOROWITZ

People Said Thinking
Here’s where we are and here’s what I didn’t recognize about us and about you when I made the decision, and now it is what it is.
BEN HOROWITZ

About Decision Made Now Recognize
I don’t believe in statistics. I believe in calculus.
BEN HOROWITZ

Believe Statistics
Over the last ten years, technological advances have dramatically lowered the financial bar for starting a new company, but the courage bar for building a great company remains as high as it has ever been.
BEN HOROWITZ

Bar Company Lasts Lower Years
These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.
BEN HOROWITZ

Choice Consequences Life Magnified Plentiful Wrong
It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.
BEN HOROWITZ

Customer Figuring Jobs Product Strategy Turns

To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

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To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

Related Topics

Popular Authors

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