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To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

Ben Horowitz

A lot of it is on the job training, combined with excellent mentorship.
BEN HOROWITZ

Excellent Job Lot Mentorship Training
You’re better off being The Beatles than The Monkees, as a startup.
BEN HOROWITZ

Better Startup
I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It’s hard to memorize objectives, but it’s easy to remember a story.
BEN HOROWITZ

Mind Remember Stories
Mark [Andressen] was more popular than me at the time … He was like Beyoncé, I was Kelly Rowlings
BEN HOROWITZ

Beyonce Mark More Popular Time
In Silicon Valley, when you’re a private company, the entrepreneur can do no wrong.
BEN HOROWITZ

Company Entrepreneur Valleys
A manager can’t act like a role model. They need to BE a role model.
BEN HOROWITZ

Manager Models Needs Role
There are no silver bullets.
BEN HOROWITZ

Bullets Growth No Silver
In life, you don’t have a level of confrontation and the nonsense you run into when you’re a CEO. CEOs aren’t born.
BEN HOROWITZ

Levels Nonsense Running
Hire sales people who are really smart problem solvers, but lack courage, hunger and competitiveness, and your company will go out of business.
BEN HOROWITZ

People Problem Smart
Don’t punk out and don’t quit.
BEN HOROWITZ

Inspirational Motivational Quit
It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.
BEN HOROWITZ

Customer Figuring Jobs Product Strategy Turns
The key to high-quality communication is trust, and its hard to trust somebody that you dont know.
BEN HOROWITZ

Communication Keys Quality
It’s hard in daily life. It’s even harder in management because it’s the stress of the moment.
BEN HOROWITZ

Daily Life Management Stress
If you have never done the job, how do you know what to want?
BEN HOROWITZ

Done Jobs never Want
When raising money, you want to look through the lens of ‘What happens when things go wrong?’
BEN HOROWITZ

Lenses Looks Want
You know what the difference between a vision and a hallucination is? They call it a vision when other people can see it.
BEN HOROWITZ

Differences People Vision

To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

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To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

Related Topics

Popular Authors

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