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Don’t sell life insurance. Sell what life insurance can do.

Ben Feldman

I know plenty of actors smarter than me with better taste than me who love horror movies and love sci-fi and it just doesn’t make sense to me.
BEN FELDMAN

Actor Love Taste
I don’t like sci-fi/fantasy.
BEN FELDMAN

Experiment Fact Fantasy Fiction Knowledge Science
The biggest asset you have is your earning capacity, and that depends entirely on your attitude.
BEN FELDMAN

Assets Attitude Earning
If I don’t buy it, I can’t sell it.
BEN FELDMAN

Sell
Besides, switchboard girls and secretaries have become very good. They’ve learned to take you apart. ‘Who? Why? What for? What company?’ You don’t always get by. I seldom call on the phone. I’d rather go.
BEN FELDMAN

Apart Company Seldom Switchboard
You are already broke and don’t even know it.
BEN FELDMAN

Already Broke Know
Your value depends on what you make of yourself. Make the most of yourself for that is all there is of you.
BEN FELDMAN

Depends People Values
When you walk out, the money walks in
BEN FELDMAN

Desire Money Walks
If you’re starting to lose your faith in the general intelligence of the American populous, there’s nothing like them mistaking pop culture for Van Gogh as a sign that people still read their history books and care about art.
BEN FELDMAN

Art Book People
If people understood what life insurance does, we wouldn’t need salesmen to sell it. People would come knocking on the door. But they don’t understand.
BEN FELDMAN

Doe Doors People
Goals aren’t enough. You need goals plus deadlines: goals big enough to get excited about and deadline to make you run. One isn’t much good without the other, but together they can be tremendous.
BEN FELDMAN

Encouragement Goal Running
I’m a lot happier in people’s living rooms weekly than I think I would be if I was really, really relying on a movie career to keep me fulfilled and excited.
BEN FELDMAN

Careers People Thinking
I’ve been pretty lucky, I like my jobs.
BEN FELDMAN

Jobs Lucky Pretty
When you audition for shows in Hollywood, you go in, you do your scene, maybe you get an adjustment. It’s sort of easy, and a lot of times it just feels sort of rote and simple.
BEN FELDMAN

New York Play Simple
Life insurance is time. The time a man might not have. If he needs time, he needs life insurance.
BEN FELDMAN

Men might Needs
I’m just the least funny person in a room full of funny people, which is basically every single day of work for me.
BEN FELDMAN

Funny People People Rooms
Work hard. Think big. Listen well.
BEN FELDMAN

Big Hard Thinking Work
I get up in the morning and I put on makeup and then I say somebody else’s words in someone else’s clothes, and then I go home and watch TV, have a glass of whisky and go to bed.
BEN FELDMAN

Home Makeup Morning
Term insurance is temporary, but your problem is permanent.
BEN FELDMAN

Permanent Problem Term
Read! Study never stops because publications never stop coming in. It’s read and study. And think about what you’re studying. Take it apart and put it together. Ask ‘why?’ And know the answers.
BEN FELDMAN

Answer Thinking Together
The key to a sale in an interview, and the key to an interview is a disturbing question.
BEN FELDMAN

Disturbing Interview Keys
I think I’m the funniest guy in a room full of unfunny people.
BEN FELDMAN

Guy People Thinking
I do not sell life insurance. I sell money. I sell dollars for pennies apiece. My dollars cost 3 cents per dollar per year.
BEN FELDMAN

Cost Dollar Years
The biggest asset you have is your earning capacity, and that depends entirely on your attitude.
BEN FELDMAN

Assets Attitude Earning
Do you know anyone who has a lease on life? It isn’t a question of if; it’s a question of when.
BEN FELDMAN

Know Lease
The basic purpose of life insurance is to create cash…nothing more or nothing less. Everything else confuses and complicates.
BEN FELDMAN

Cash Life Purpose
Unfortunately, my career is increasingly leading me into rooms where everybody is funny.
BEN FELDMAN

Careers Leading Me Rooms

Don’t sell life insurance. Sell what life insurance can do.

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Don’t sell life insurance. Sell what life insurance can do.

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