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Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.

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Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
ALAN COOPER

Alien Computer Facemfriend Human Manner Memory Own Recognize Work
Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
ALAN COOPER

Again Bliss Chord Contain Dream Estrange Heart Joy Like Past Retain Slight Still
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
ALAN COOPER

Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple
In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
ALAN COOPER

Computer Dependent Hopeful Irreversible Kill Life Modern Monster Possible
It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
ALAN COOPER

Discipline Example Geat Giant Other Scientific Shoulder Stand
I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
ALAN COOPER

Cool Die Evolve Kind Musician New Thing Try
We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
ALAN COOPER

Amazing Bring Fan Hold Keep Seem Teenager
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
ALAN COOPER

Amount Chair Make Sandpaper Smoother Table Turn
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
ALAN COOPER

Computer Human Imagine Memory Simply Something True
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
ALAN COOPER

Early Interface Magic Powerful Pretend Scenario Stage Tool
In other words, humans have special instincts that tell them how to behave around other sentient beings.
ALAN COOPER

Around Begin Behave Human Instinct Other Sentient Special Tell Word
Men do not greet one another like this … except perhaps at rugby club dinners.
ALAN COOPER

Another Club Dinner Except Geet Men One Perhaps Rugby
There’s only one thing you can use against pure logic, and that’s common sense.
ALAN COOPER

Against Common Logic One Only Pure Sense Thing
If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
ALAN COOPER

Behave Design Generous Helpful Likeable Person Respect Software User
My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
ALAN COOPER

Accuracy Stop Computer Memory Million Number Own Perfect Phone Recall Store
When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
ALAN COOPER

Affect Dep Fell Love Music Show Teenager Way
To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
ALAN COOPER

Around Branch Foster Memory Scene Silver Sprung Tendril Until Vine Young
Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
ALAN COOPER

Answer Design Excellent Just Paper Prototype Question Short
You can get spiritual things out of books and stories and they have nothing to do with religion.
ALAN COOPER

Book Nothing Out Religion Spiritual Story Thing
No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
ALAN COOPER

Beautiful Better Cool Interface Less Matter
If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
ALAN COOPER

Album Believer Early Fan Go Huge Impossible New Possible Produce Put Quickly
Usability methods are like sandpapering a chair.
ALAN COOPER

Chair Like Method Sandpaper Usability
Typography should not vary widely in an interface.
ALAN COOPER

Interfere Typography Vary Widely
Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
ALAN COOPER

Break Need Next One Out Put Record Tour Work
If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
ALAN COOPER

Box Designer Goal Help Magical Person Power Simply Think Useful
Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
ALAN COOPER

Boxing Excuse Look Madam Mirror Nose Seen State Well
Define what the product will do before you design how the product will do it.
ALAN COOPER

Before Define Design Product

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