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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.

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Development Dollar Flaw Harder Job might Million Process Software Squander Suit Think Tool

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
ALAN COOPER

Industry Midget Software Stand Toe
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
ALAN COOPER

Amount Chair Make Sandpaper Smoother Table Turn
Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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Answer Design Excellent Just Paper Prototype Question Short
When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
ALAN COOPER

Affect Dep Fell Love Music Show Teenager Way
Typography should not vary widely in an interface.
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Interfere Typography Vary Widely
Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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Computer Invade Life Live Run
If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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Box Designer Goal Help Magical Person Power Simply Think Useful
And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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Being Human Interact Object React Sentiment Soon Sufficient
I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
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Different Experiment Just Keep Kind Like Make Music Over Record Same Want
We don’t fight about music. We don’t fight about artistic direction.
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Artistic Direction Fight Music Think
Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
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Computer Critical Deeper Human Interact Interface Longer More Sturdily Subtle Survival
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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Computer Human Imagine Memory Simply Something True
Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
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Alien Computer Facemfriend Human Manner Memory Own Recognize Work
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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Early Interface Magic Powerful Pretend Scenario Stage Tool
While making art you should just do what is in your heart.
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Do Heart Just Make
Men do not greet one another like this … except perhaps at rugby club dinners.
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Another Club Dinner Except Geet Men One Perhaps Rugby
It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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Discipline Example Geat Giant Other Scientific Shoulder Stand
It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
ALAN COOPER

Development Dollar Flaw Harder Job might Million Process Software Squander Suit Think Tool
Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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Boxing Excuse Look Madam Mirror Nose Seen State Well
Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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Break Need Next One Out Put Record Tour Work
There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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Between Complicate Confuse Difference Fun Little Powerful Product Program Simple Technical
Design principle: Take things away until the design breaks, then put that last thing back in.
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Back Break Design Last Principle Thing
English bohemians sit in cold orderly rows, like carrots.
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Bohemian Carrot Cold English Like Orderly Row Sit
To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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Behave Computer Human Less Like Rock Mind People Treat Tree Unconsciously
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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Ease Improvement Ironically Least Likely New Product Software Technology Thing Use
One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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Asshole Business Heinous Insidious Lie Most Notion Person Successful
In other words, humans have special instincts that tell them how to behave around other sentient beings.
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Around Begin Behave Human Instinct Other Sentient Special Tell Word

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