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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.

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Computer Invade Life Live Run

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
ALAN COOPER

Behave Computer Human Less Like Rock Mind People Treat Tree Unconsciously
Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
ALAN COOPER

Alien Computer Facemfriend Human Manner Memory Own Recognize Work
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
ALAN COOPER

Computer Human Imagine Memory Simply Something True
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
ALAN COOPER

Early Interface Magic Powerful Pretend Scenario Stage Tool
Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
ALAN COOPER

Computer Critical Deeper Human Interact Interface Longer More Sturdily Subtle Survival
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
ALAN COOPER

Ease Improvement Ironically Least Likely New Product Software Technology Thing Use
One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
ALAN COOPER

Asshole Business Heinous Insidious Lie Most Notion Person Successful
You can get spiritual things out of books and stories and they have nothing to do with religion.
ALAN COOPER

Book Nothing Out Religion Spiritual Story Thing
No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
ALAN COOPER

Beautiful Better Cool Interface Less Matter
Form follows function straight to hell.
ALAN COOPER

Follow Function Hell Straight
I’m a huge believer in putting music out as quickly as early as possible.
ALAN COOPER

Believer Early Huge Music Possible Put Quick
There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
ALAN COOPER

Between Complicate Confuse Difference Fun Little Powerful Product Program Simple Technical
When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
ALAN COOPER

Affect Dep Fell Love Music Show Teenager Way
Define what the product will do before you design how the product will do it.
ALAN COOPER

Before Define Design Product
Typography should not vary widely in an interface.
ALAN COOPER

Interfere Typography Vary Widely
Men do not greet one another like this … except perhaps at rugby club dinners.
ALAN COOPER

Another Club Dinner Except Geet Men One Perhaps Rugby
My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
ALAN COOPER

Accuracy Stop Computer Memory Million Number Own Perfect Phone Recall Store
English bohemians sit in cold orderly rows, like carrots.
ALAN COOPER

Bohemian Carrot Cold English Like Orderly Row Sit
I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
ALAN COOPER

Different Experiment Just Keep Kind Like Make Music Over Record Same Want
It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
ALAN COOPER

Industry Midget Software Stand Toe
If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
ALAN COOPER

Album Believer Early Fan Go Huge Impossible New Possible Produce Put Quickly
And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
ALAN COOPER

Being Human Interact Object React Sentiment Soon Sufficient
Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
ALAN COOPER

Computer Invade Life Live Run
The things like that we could fight about, we really don’t. We are pretty lucky for that.
ALAN COOPER

Could Fight Lucky Pretty Really Thing
It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
ALAN COOPER

Development Dollar Flaw Harder Job might Million Process Software Squander Suit Think Tool
Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
ALAN COOPER

Answer Design Excellent Just Paper Prototype Question Short
Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
ALAN COOPER

Boxing Excuse Look Madam Mirror Nose Seen State Well

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