An enemy of innovation could be your own sales force.
AKIO MORITAAn enemy of innovation could be your own sales force.
AKIO MORITAThere are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITAAdvertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITAAll you need is the best product in the world, the most efficient production in the world and global marketing.
AKIO MORITAIf you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
AKIO MORITAThe best example of this was the Apollo project in the United States.
AKIO MORITAI consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITAYou can be totally rational with a machine.
AKIO MORITAThe important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
AKIO MORITAWe treat employees as a member of the family.
AKIO MORITAThe remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
AKIO MORITAWe don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITABut make sure you don’t make the same mistake twice.
AKIO MORITAThe most important mission for a Japanese manager is to develop a healthy relationship with his employees.
AKIO MORITAMy chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
AKIO MORITACuriosity is the key to creativity.
AKIO MORITA