The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
AKIO MORITAThe company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
AKIO MORITAWithout an organisation that can work together, sometimes over a very long period.
AKIO MORITAIt’s difficult to see new projects to fruition.
AKIO MORITAAmerica looks 10 minutes ahead; Japan looks 10 years.
AKIO MORITAThe best example of this was the Apollo project in the United States.
AKIO MORITAWe don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITAAmericans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
AKIO MORITAYou can be totally rational with a machine.
AKIO MORITACarefully watch how people live, get an intuitive sense as to what they might want and then go with it.
AKIO MORITATo have any one of these without the others is self defeating in business.
AKIO MORITAThe important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
AKIO MORITAThere are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITABut if you work with people, sometimes logic often has to take a backseat to understanding.
AKIO MORITAWe treat employees as a member of the family.
AKIO MORITAThere is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
AKIO MORITAI often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
AKIO MORITA