It has run consistently about 6 percent of sales at Sony – and in service.
AKIO MORITAIf you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
More Akio Morita Quotes
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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If management take the risk of hiring them, we have to take the responsibility for them.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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The public does not know what is possible. We do.
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Don’t do market research.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Without an organisation that can work together, sometimes over a very long period.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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The best example of this was the Apollo project in the United States.
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