From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITAExecutives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
More Akio Morita Quotes
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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In the United States businessmen often do not trust their colleagues.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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In the long run, no matter how good or successful you are or how clever or crafty.
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America looks 10 minutes ahead; Japan looks 10 years.
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The public does not know what is possible. We do.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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Never break another man’s rice bowl.
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You can be totally rational with a machine.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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If you don’t want Japan to buy it, don’t sell it.
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When I find an employee who turns out to be wrong for the job,
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
AKIO MORITA