We treat employees as a member of the family.
AKIO MORITAExecutives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
More Akio Morita Quotes
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It has run consistently about 6 percent of sales at Sony – and in service.
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It’s difficult to see new projects to fruition.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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We all learn by imitating, as children, as students, as novices in the world of business.
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In the United States businessmen often do not trust their colleagues.
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Don’t do market research.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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If management take the risk of hiring them, we have to take the responsibility for them.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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To have any one of these without the others is self defeating in business.
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You can be totally rational with a machine.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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People need money, but they also want to be happy in their work and proud of it.
AKIO MORITA