The public does not know what is possible. We do.
AKIO MORITAWe want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
More Akio Morita Quotes
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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An enemy of innovation could be your own sales force.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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You can be totally rational with a machine.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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We treat employees as a member of the family.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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Curiosity is the key to creativity.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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My solution to the problem of unleashing creativity is always to set up a target.
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Amenities are not of great concern to management in Japan.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Without an organisation that can work together, sometimes over a very long period.
AKIO MORITA