If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
AKIO MORITAYour business and its future are in the hands of the people you hire.
More Akio Morita Quotes
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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It has run consistently about 6 percent of sales at Sony – and in service.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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The best example of this was the Apollo project in the United States.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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My solution to the problem of unleashing creativity is always to set up a target.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
AKIO MORITA