“You want to have a future where you’re expecting things to be better, not one where you’re expecting things to be worse.”

Getting there was super hard. Very proud of Tesla team!

Great companies are built on great products.

Don’t be afraid of new arenas.

As a child I would just question things.

I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.

We should be excited about the future & striving to go beyond the horizon!

If we drive down the cost of transportation in space, we can do great things.

Any product that needs a manual to work is broken.

Physics is a good framework for thinking. Boil things down to their fundamental truths and reason up from there.

A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

I think it is possible for ordinary people to choose to be extraordinary.

Best place to view is from the beach. Excitement guaranteed!

The first step is to establish that something is possible; then probability will occur.

Talent is extremely important. It’s like a sports team, the team that has the best individual player will often win, but then there’s a multiplier from how those players work together and the strategy they employ.

There’s a tremendous bias against taking risks. Everyone is trying to optimize their ass-covering.

Cutting prices or putting things on sale is not sustainable business strategy.

We make our money out of our friends. Our enemies will not do business with us.

No business which depends for existence on paying less than living wages to its workers has any right to continue in this country… By living wages I mean more than a bare subsistence level – I mean the wages of decent living.

A great business has to have a conscience. You have to know who you are and who you are not.

What’s the best way to build a brand for the long term? In a word: culture.

Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.

What people in the world think of you is really none of your business.

It’s very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.