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leadership is the single greatest factor in any team’s performance.

Jocko Willink

In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.
JOCKO WILLINK

Business Life Simplicity World
Get after it.
JOCKO WILLINK

Inspirational One Liner
The most fundamental and important truths at the heart of Extreme Ownership: there are no bad teams, only bad leaders.
JOCKO WILLINK

Bad Fundamental Heart Important Leadership Team Truth
Remember: the enemy gets a vote.
JOCKO WILLINK

Democracy Enemy Remember
Extreme Ownership. Leaders must own everything in their world. There is no one else to blame.
JOCKO WILLINK

Blame Leadership World
If mistakes happen, effective leaders don’t place blame on others. They take ownership of the mistakes, determine what went wrong, develop solutions to correct those mistakes and prevent them from happening again as they move forward.
JOCKO WILLINK

Development Leadership Mistake Wrong
The most impressive thing about this improvement in performance was that it did not come from a major process change or an advance in technology. Instead, it came through a leadership principle that has been around for ages: Simple.
JOCKO WILLINK

Age Change Improvement Leadership Simplicity Technology
Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom One Liner
Relax. Look around. Make a call.
JOCKO WILLINK

Action Breathe Inspirational See
Departments and groups within the team must break down silos, depend on each other and understand who depends on them.
JOCKO WILLINK

Break Independent Team Understand
A leader must lead but also be ready to follow. Sometimes, another member of the team—perhaps a subordinate or direct report—might be in a better position to develop a plan, make a decision, or lead through a specific situation.
JOCKO WILLINK

Decision Development Leadership Team
The test for a successful brief is simple: Do the team and the supporting elements understand it?
JOCKO WILLINK

Success Team Understand
Don’t ask your leader what you should do, tell them what you are going to do.
JOCKO WILLINK

Future Leadership Yourself
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Leadership Philosophy Tolerance
Although discipline demands control and asceticism, it actually results in freedom. When you have the discipline to get up early, you are rewarded with more free time.
JOCKO WILLINK

Control Discipline Freedom Result Time
A good leader does not get bogged down in the minutia of a tactical problem at the expense of strategic success.
JOCKO WILLINK

Goodness Leadership Problem Success

leadership is the single greatest factor in any team’s performance.

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leadership is the single greatest factor in any team’s performance.

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