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Calm but not robotic, logical but not devoid of emotions.

Jocko Willink

Is this what I want to be? This? Is this all I’ve got—is this everything I can give? Is this going to be my life? Do I accept that?
JOCKO WILLINK

Acceptance Generosity Life Myself Philosophy
The most fundamental and important truths at the heart of Extreme Ownership: there are no bad teams, only bad leaders.
JOCKO WILLINK

Bad Fundamental Heart Important Leadership Team Truth
A mission statement tells your troops what you are doing.
JOCKO WILLINK

Team Yourself
Leadership is simple, but not easy.
JOCKO WILLINK

Easy Leadership Simplicity
Waiting for the 100 percent right and certain solution leads to delay, indecision, and an inability to execute.
JOCKO WILLINK

Ability Action Decision Right Wait
I can remember many times when my boat crew struggled. It was easy to make excuses for our team’s performance and why it wasn’t what it should have been. But I learned that good leaders don’t make excuses. Instead, they figure out a way to get it done and win.
JOCKO WILLINK

Goodness Leadership Learning Myself Remember Struggle Time Win
Trust is not blindly given. It must be built over time.
JOCKO WILLINK

Time Trust
We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
JOCKO WILLINK

Accomplishment Company Leadership Lesson People Team
The Warrior Kid treats people with respect, doesn’t judge them.
JOCKO WILLINK

Judgement People Respect Warrior
And the more you build your will by doing hard things, the stronger your will becomes.
JOCKO WILLINK

Strong Willing Yourself
Cover and Move, Simple, Prioritize and Execute, and Decentralized Command.
JOCKO WILLINK

Act Simplicity
Calm but not robotic, logical but not devoid of emotions.
JOCKO WILLINK

Emotional Logic Technology
Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.
JOCKO WILLINK

Business Comfortable Leadership Risk Understand War World
The focus must always be on how to best accomplish the mission.
JOCKO WILLINK

Accomplishment Best Focus
The leader must own everything in his or her world.
JOCKO WILLINK

Himself Leadership World
If mistakes happen, effective leaders don’t place blame on others. They take ownership of the mistakes, determine what went wrong, develop solutions to correct those mistakes and prevent them from happening again as they move forward.
JOCKO WILLINK

Development Leadership Mistake Wrong

Calm but not robotic, logical but not devoid of emotions.

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Calm but not robotic, logical but not devoid of emotions.

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