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Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.

Jocko Willink

Leaders must always operate with the understanding that they are part of something greater than themselves and their own personal interests.
JOCKO WILLINK

Greatness Leadership Understand
Waiting for the 100 percent right and certain solution leads to delay, indecision, and an inability to execute.
JOCKO WILLINK

Ability Action Decision Right Wait
Leaders must accept total responsibility, own problems that inhibit performance, and develop solutions to those problems.
JOCKO WILLINK

Acceptance Development Leadership Problem Responsibility
Leadership is simple, but not easy.
JOCKO WILLINK

Easy Leadership Simplicity
If mistakes happen, effective leaders don’t place blame on others. They take ownership of the mistakes, determine what went wrong, develop solutions to correct those mistakes and prevent them from happening again as they move forward.
JOCKO WILLINK

Development Leadership Mistake Wrong
There is only hard work, late nights, early mornings, practice, rehearsal, repetition, study, sweat, blood, toil, frustration, and discipline.
JOCKO WILLINK

Discipline Inspirational Morning Night Practice Success
A mission statement tells your troops what you are doing.
JOCKO WILLINK

Team Yourself
The Warrior Kid treats people with respect, doesn’t judge them.
JOCKO WILLINK

Judgement People Respect Warrior
Take care of your gear and your gear will take care of you.
JOCKO WILLINK

Care Material
The leader must own everything in his or her world.
JOCKO WILLINK

Himself Leadership World
Get after it.
JOCKO WILLINK

Inspirational One Liner
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable.
JOCKO WILLINK

Acceptance Expectation Leadership Tolerance
There is no one else to blame. The leader must acknowledge mistakes and admit failures, take ownership of them, and develop a plan to win.
JOCKO WILLINK

Blame Development Failure Leadership Mistake Oneself Win
Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom One Liner
More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
JOCKO WILLINK

Born Fight Force Leadership Tough War
I had to take ownership of everything that went wrong. Despite the tremendous blow to my reputation and to my ego, it was the right thing to do—the only thing to do. I
JOCKO WILLINK

Myself Reputation Responsibility Right Time

Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.

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Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.

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