“If the customer loves you, the government will have to love you.”

Life is so short, so beautiful. Don’t be so serious about work. Enjoy the lives.

A leader should have higher grit and tenacity, and be able to endure what the employees can’t.

The opportunities that everyone cannot see are the real opportunities.

Success and profitability are outcomes of focusing on customers and employees, not objectives.

If you’re still poor at 35, you deserve it.

My job is to help more people have jobs.

We should never finish a 20 year program in two years.

The world needs new leadership, but the new leadership is about working together.

Without internet, there would have been no Jack Ma, and no Alibaba or Taobao.

A leader should be a visionary and have more foresight than an employee.

Help young people. Help small guys. Because small guys will be big. Young people will have the seeds you bury in their minds, and when they grow up, they will change the world.

Always let your employees come to work with a smile.

I don’t want to be liked. I want to be respected.

Nobody wanted to believe Jack Ma.

If we fight in the ocean, we lose, but if we fight in the river, we win.

The customer is number one, the employee is number two and the shareholder is number three. If the customer is happy, the business is happy, and the shareholders are happy.

Have the wisdom to know what cannot be changed, and the strength to change what can.

We appreciate yesterday, but we’re looking for a better tomorrow.

We have always believed that it’s possible to make money without being evil.

You have to trust that the dots will somehow connect in your future.

Opportunities multiply as they are seized.

Be proud to be out of your mind and out of control.

Believe in everything you do. Believe in your mistakes and grow from them.

Virtual Reality is going to be an important technology. I am pretty confident about this.