Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
SUN TZUConform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
More Sun Tzu Quotes
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Be where your enemy is not.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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The opportunity of defeating the enemy is provided by the enemy himself.
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Do many calculations lead to victory, and few calculations to defeat.
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One may know how to conquer without being able to do it.
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Who does not know the evils of war cannot appreciate its benefits.
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You have to believe in yourself.
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Who wishes to fight must first count the cost
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There is no instance of a nation benefitting from prolonged warfare.
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If there is disturbance in the camp, the general’s authority is weak.
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Appear weak when you are strong, and strong when you are weak.
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Great results, can be achieved with small forces.
SUN TZU