“The most important decisions you make are not the things you do, but the things you decide not to do.”

The journey is the reward.

Deciding what not to do is as important as deciding what to do.

It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.

Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.

A brand is simply trust.

The most precious resource we have is time.

Innovation is usually the result of connections of past experiences.

If you don’t cannibalize yourself, someone else will.

Great things in business are never done by one person, they’re done by a team of people.

You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.

Innovation is the ability to see change as an opportunity – not a threat.

The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.

Manage the top line: your strategy, your people, and your products, and the bottom line will follow.

In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.

Quality is more important than quantity. One home run is much better than two doubles.

Pursue your dreams and see the opportunities in life’s setbacks.

I don’t really make decisions, I go with the flow.

Everyone has choice when to and not to raise their voices: It’s you who decides.

You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

I don’t take right decisions, I take decisions and make them right

I was very much into buying contemporary art, but I’ve just decided I want to get rid of it all. Not that it’s not great art, but all of a sudden my mood has changed, and I want to go back to seventeenth- and eighteenth-century masters.

There are 86,400 seconds in a day. It’s up to you to decide what to do with them.

I decided to do something I’ve been wanting to do for a long time – go get a chef and a nutritionist – and I brought them on board.