“The customer is number one, the employee is number two and the shareholder is number three. If the customer is happy, the business is happy, and the shareholders are happy.”

If the customer loves you, the government will have to love you.

If Alibaba cannot become a Microsoft or Walmart, I will regret it for the rest of my life.

Don’t even trust that you are able to unify what everyone is thinking; it is impossible

Life is so short, so beautiful. Don’t be so serious about work. Enjoy the lives.

A leader should have higher grit and tenacity, and be able to endure what the employees can’t.

The opportunities that everyone cannot see are the real opportunities.

Success and profitability are outcomes of focusing on customers and employees, not objectives.

If you’re still poor at 35, you deserve it.

My job is to help more people have jobs.

We should never finish a 20 year program in two years.

The world needs new leadership, but the new leadership is about working together.

Without internet, there would have been no Jack Ma, and no Alibaba or Taobao.

A leader should be a visionary and have more foresight than an employee.

Help young people. Help small guys. Because small guys will be big. Young people will have the seeds you bury in their minds, and when they grow up, they will change the world.

Always let your employees come to work with a smile.

I don’t want to be liked. I want to be respected.

No great discovery was ever made without a bold guess.

Before you give up, think of the reason you held on so long.

Don’t find fault, find a remedy.

A dream you dream alone is only a dream. A dream you dream together is reality.

Don’t get impatient when it takes too long.

Most people overestimate what they can do in one year and underestimate what they can do in ten years.

Failure will never overtake me if my determination to succeed is strong enough.

Creativity comes from spontaneous meetings, from random discussions.