Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
STEVE JOBSStrategy is figuring out what not to do.
More Steve Jobs Quotes
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Innovation distinguishes between a leader and a follower.
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My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
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If you’re afraid of failing you won’t get very far.
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The most important decisions you make are not the things you do, but the things you decide not to do.
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A brand is simply trust.
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Life is about creating and living experiences that are worth sharing.
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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Deciding what not to do is as important as deciding what to do.
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I’m as proud of what we don’t do as I am of what we do.
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Stay hungry, stay foolish.
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Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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Each dream you leave behind is a part of your future that will no longer exist.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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