Surprise and differentiation have far more impact than noise does.
SETH GODINArt isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
More Seth Godin Quotes
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The cost of being wrong is less than the cost of doing nothing.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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Many people believe that great designers get great clients. It’s the other way around.
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
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Change isn’t made by asking permission. Change is made by asking forgiveness, later.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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Be relentlessly generous, without focusing on when it will come back to you.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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If you can raise money, you’re never going to have trouble getting a job.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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How was your day?’ is a question that matters a lot more than it seems.
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Either you defend the status quo, or you invent the future.
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Just because something is easy to measure doesn’t mean it’s important.
SETH GODIN