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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’

Seth Godin

Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
Art is a personal act of courage, something one human does that creates change in another.
SETH GODIN

Art Change Courage
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
SETH GODIN

Jester Needs People Roles
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
SETH GODIN

Anyway Persons Yourself
I define anxiety as experiencing failure in advance.
SETH GODIN

Anxiety Challenges Experience
In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
SETH GODIN

Motivational Sports Winning
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World

Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’

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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’

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