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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.

Seth Godin

Set up a life you don’t need to escape from.
SETH GODIN

Inspirational Needs Work
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
SETH GODIN

Art Creative Passionate
The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
SETH GODIN

Elements Successful Two
You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
If I fail more than you do, I win.
SETH GODIN

Failing More Winning

The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.

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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.

Related Topics

Popular Authors

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