When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
SETH GODINThe problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
More Seth Godin Quotes
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A book is a souvenir of an idea.
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The first rule of doing work that matters: Go to work on a regular basis.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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A brand that stands for what all brands stand for stands for nothing much.
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If I fail more than you do, I win.
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The habit of doing more than is necessary can only be earned through practice.
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Make more decisions. That’s the only way to get better at it.
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Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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If you wait until there is another case study in your industry, you will be too late!
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN