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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.

Seth Godin

Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
Don’t be different just to be different. Be different to be better.
SETH GODIN

Better Different People
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support
Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN

Dead Ends Ends Situation
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People

We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.

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Popular Authors

We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.

Related Topics

Popular Authors

More Seth Godin Quotes