Art is a personal act of courage.
SETH GODINWe know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
More Seth Godin Quotes
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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Playing safe is very risky.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Surprise and differentiation have far more impact than noise does.
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If you wait until there is another case study in your industry, you will be too late!
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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
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A brand that stands for what all brands stand for stands for nothing much.
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If you are wiling to do something that might not work, you are closer to being an artist.
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Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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A big part of doing your work is defending your time and your attention so you can do your work.
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Own your dreams. There is no better way to make them happen.
SETH GODIN