There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODINJust saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
More Seth Godin Quotes
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Anyone who says failure is not an option has also ruled out innovation.
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A book is a souvenir of an idea.
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Your generosity is more important than your perfection.
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Soon is not as good as now.
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Just about anything worth doing is worth doing better.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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As soon as we associate reading with a test, we’ve missed the point.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
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The cost of being wrong is less than the cost of doing nothing.
SETH GODIN






