Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODINMost people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
More Seth Godin Quotes
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Facts are irrelevant. What matters is what the consumer believes.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
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The job is not your work; what you do with your heart and soul is the work.
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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Playing safe is very risky.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Art is a personal act of courage.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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People rarely buy what they need. They buy what they want.
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You don’t need more time in your day. You need to decide.
SETH GODIN