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Figure out the people part and the technology gets a whole lot simpler.

Seth Godin

Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN

Dead Ends Ends Situation
Fitting in is a short-term strategy, standing out pays off in the long run.
SETH GODIN

Leadership Motivational Running
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
SETH GODIN

Business Gigs Mind Own People
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
SETH GODIN

Ability Art Book Dot Teacher
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something

Figure out the people part and the technology gets a whole lot simpler.

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Figure out the people part and the technology gets a whole lot simpler.

Related Topics

Popular Authors

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