Facts are irrelevant. What matters is what the consumer believes.
SETH GODINPeople who make a difference never wait for just the right time. They know that it will never arrive.
More Seth Godin Quotes
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People rarely buy what they need. They buy what they want.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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The big win is when you refuse to settle for average or mediocre.
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As long as you want to please everyone, you won’t please anyone.
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Debt creates stress, stress creates behaviors that don’t lead to happiness.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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I define anxiety as experiencing failure in advance.
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Just about anything worth doing is worth doing better.
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Be relentlessly generous, without focusing on when it will come back to you.
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Change isn’t made by asking permission. Change is made by asking forgiveness, later.
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As soon as we associate reading with a test, we’ve missed the point.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN