Facts are irrelevant. What matters is what the consumer believes.
SETH GODINYou can be right or you can have empathy. You can’t do both.
More Seth Godin Quotes
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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Playing safe is very risky.
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Believe in what you do, because you may have to do it for a long time before it catches on.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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Surprise and differentiation have far more impact than noise does.
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If you can raise money, you’re never going to have trouble getting a job.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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Nine years of experience is very different from one year of experience, nine times.
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Figure out the people part and the technology gets a whole lot simpler.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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Successful people are successful for one simple reason: they think about failure differently.
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As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN






