Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODINYou can be right or you can have empathy. You can’t do both.
More Seth Godin Quotes
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The job is not your work; what you do with your heart and soul is the work.
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Facts are irrelevant. What matters is what the consumer believes.
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Just because something is easy to measure doesn’t mean it’s important.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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Debt creates stress, stress creates behaviors that don’t lead to happiness.
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Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
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People rarely buy what they need. They buy what they want.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Set up a life you don’t need to escape from.
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A brand that stands for what all brands stand for stands for nothing much.
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The first rule of doing work that matters: Go to work on a regular basis.
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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If you wait until there is another case study in your industry, you will be too late!
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As long as you want to please everyone, you won’t please anyone.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Either you defend the status quo, or you invent the future.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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Don’t be different just to be different. Be different to be better.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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