Facts are irrelevant. What matters is what the consumer believes.
SETH GODINThe best way to be missed when you’re gone is to stand for something when you’re here.
More Seth Godin Quotes
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
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When you put your ideas in the world, then, and only then, do you know if they’re real.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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Art is a personal act of courage.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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If you can’t state your position in eight words, you don’t have a position.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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The person who fails the most wins.
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You can be right or you can have empathy. You can’t do both.
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Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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Set up a life you don’t need to escape from.
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If you’re not the best in the world at what you do, then you have to get better.
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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
SETH GODIN