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Don’t create for the masses. Create for the people who are your kind of weird.

Seth Godin

Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
Gratitude and opportunity create more of the same.
SETH GODIN

Gratitude Opportunity
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
SETH GODIN

Art Business Creativity
Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
SETH GODIN

Art Creative Passionate
Soon is not as good as now.
SETH GODIN

Good Management Now Soon Time
Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
SETH GODIN

Boss People Safe
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN

Character Mind Squares
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN

Day Matter More Seems
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN

Creating Value Falling Love People

Don’t create for the masses. Create for the people who are your kind of weird.

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Don’t create for the masses. Create for the people who are your kind of weird.

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Popular Authors

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