The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODINDon’t create for the masses. Create for the people who are your kind of weird.
More Seth Godin Quotes
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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Debt creates stress, stress creates behaviors that don’t lead to happiness.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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Not adding value is the same as taking it away.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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Own your dreams. There is no better way to make them happen.
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Keep starting until you finish.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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We’re all born creative, it takes a little while to become afraid.
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Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
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Make more decisions. That’s the only way to get better at it.
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If you wait until there is another case study in your industry, you will be too late!
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If failure is not an option, then neither is success.
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Change isn’t made by asking permission. Change is made by asking forgiveness, later.
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Art is a personal act of courage, something one human does that creates change in another.
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A big part of doing your work is defending your time and your attention so you can do your work.
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Figure out the people part and the technology gets a whole lot simpler.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN