At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODINWho you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
More Seth Godin Quotes
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Change isn’t made by asking permission. Change is made by asking forgiveness, later.
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Gratitude and opportunity create more of the same.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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Believe in what you do, because you may have to do it for a long time before it catches on.
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If you can raise money, you’re never going to have trouble getting a job.
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Your best customers are worth far more than your average customers.
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Set up a life you don’t need to escape from.
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When you put your ideas in the world, then, and only then, do you know if they’re real.
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Make enough mole hills, and eventually you will build a mountain.
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As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN






