There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODINI define anxiety as experiencing failure in advance.
More Seth Godin Quotes
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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Gratitude and opportunity create more of the same.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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Somewhere in the world, someone is doing something that you decided couldn’t be done.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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A brand that stands for what all brands stand for stands for nothing much.
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The big win is when you refuse to settle for average or mediocre.
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
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If you’re not the best in the world at what you do, then you have to get better.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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You don’t need more time in your day. You need to decide.
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Quit or be exceptional. Average is for losers.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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You can be right or you can have empathy. You can’t do both.
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Just because something is easy to measure doesn’t mean it’s important.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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Just because the tide is out, doesn’t mean there is less water in the ocean.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Good enough’ stopped being good enough a long time ago. so why not be great?
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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Defending mediocrity is exhausting.
SETH GODIN