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Remarkable visions and genuine insights are always met with resistance.

Seth Godin

Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
If you hear my idea and dont believe it , thats not your fault its mine.
SETH GODIN

Believe Faults Ideas
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans
No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
SETH GODIN

Bird Hands People
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years

Remarkable visions and genuine insights are always met with resistance.

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Remarkable visions and genuine insights are always met with resistance.

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Popular Authors

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