People rarely buy what they need. They buy what they want.
SETH GODINDon’t find customers for your products, find products for your customers.
More Seth Godin Quotes
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The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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If you wait until there is another case study in your industry, you will be too late!
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Figure out the people part and the technology gets a whole lot simpler.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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The cost of being wrong is less than the cost of doing nothing.
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Be relentlessly generous, without focusing on when it will come back to you.
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Set up a life you don’t need to escape from.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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People talking about you is far more effective than talking about yourself.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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Successful people are successful for one simple reason: they think about failure differently.
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Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
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A big part of doing your work is defending your time and your attention so you can do your work.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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Connect, create meaning, make a difference, matter, be missed.
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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I define anxiety as experiencing failure in advance.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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Remarkable visions and genuine insights are always met with resistance.
SETH GODIN